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How to Identify and Expand Your Website Audience
Image by: LeWEB12 It is perhaps a little obvious, but the success of your website is completely dependent on the number of people who visit it each month. Also, did the people who did come to your...
View ArticleStop Following the SEO Crowd
A lot has been written on Google’s updates. So much has been written that I typically ignore new articles on the updates (can we really have anything else to say?). So I will offer you this promise:...
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Finally! AdSense Offers Publishers Recourse for Click Fraud
The holiday season is again upon us, and for AdSense publishers, Christmas has officially come early this year. We’ve covered the long-standing issue of AdSense bans stemming from invalid activity here...
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News from 2012 that Changed Your Life on the Web
It’s been quite a year for the internet…from blog network takedowns to Facebook Timelines, to zoo animals running amuck stealing rankings from hard-working webmasters—this year is sure to go down in...
View ArticleCutts Talks Unique Content, Warnings for Affiliates
New Google Webmaster Help video alert! Matt Cutts has just released another video for webmasters on YouTube. This time, the target is unique content. Yes, this is a topic he’s addressed many times....
View ArticleSEOmoz’s Rand Fishkin on the Right Kind of Outreach
Do you remember the community-building concept? If you’re a regular Site-Reference reader, then you should. We’ve been drilling the point home for months now. In a nutshell: for a webmaster, SEO has...
View ArticleDo You Know How To Determine The Quality Of Your Blog? High Quality Might Be...
There are many people out there who depend on blogs to make money. This could either be in the form of sale of goods or services in the blog, use of affiliate ad programs or even sponsorships from...
View ArticleNetflix CEO Facebook Post Controversy
Digital technology and social media are pushing the personal and business freedom envelope to the limit. This is standard web fare ever since Napster revolutionized music listening, since chat rooms...
View ArticleMust-See: Cutts Freaks Out on Camera!
Apparently, some things do get to the seemingly unflappable Matt Cutts. His most recent Webmaster Help video features the webspam extraordinaire in rare form. The target of his verbal assault? Shady...
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How to Annihilate your 2013 Goals and Cutts Acting Like a Dinosaur?
It seems Matt Cutts may have sipped too much holiday egg nog… When you see the head of Google’s search quality team frolic around his office roaring like an injured lion, you know something is up. Is...
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The Most Popular SEO Misconceptions of 2012
Do you believe any SEO myths? Now that 2012 is behind us, we can look at the year in retrospect and analyze the SEO myths and misconceptions that dominated the forums and blog conversations all over...
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FTC Closes Google Probe: What Happens Next
If you’ve been keeping up with search news during the holidays, then you know the FTC’s highly publicized Google investigation was rumored to be drawing to a close by the end of 2012. At the eleventh...
View ArticleHow to Spruce Up and Optimise Your Company’s Google+ Profile: a Guide for...
Google+ is becoming more important for businesses by the day. It’s all very well having a well-maintained Facebook page and an active Twitter feed but if you don’t have a Google+ brand page for your...
View ArticleSetting Realistic Website Goals for 2013
We’ve all made New Year’s resolutions and broken them shortly thereafter. Most have to do with losing weight or quitting a bad habit. Resolutions are broken when they are too ambitious and overwhelm...
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Google Updates and Disavowing Links – Answers to Your Questions
Do you have any pressing questions about the how the Google updates affected your sites? If so, you will want to read the rest of this post. I have compiled a list of the top questions from the...
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Harnessing the Ridiculous Reach of LinkedIn for Community-Building
Okay, people… we need to talk. Why didn’t anyone tell me about the awesome webby goodness that is LinkedIn? I knew a little about the platform and I thought I could skip it, but last week I learned...
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What Your Website Must Have to Survive in 2013
With all that happened on the web last year, you would think we were heading for an internet Apocalypse. We can all agree that 2012 was a year us webmasters will most likely never forget. With all of...
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Bashtagging: 5 Hilarious Twitter Hashtag Fails
When Twitter launched in July 2006, the world had no idea it was witnessing the birth of the lowest form of human communication. Luckily, amidst all the casual racism, #YOLO bull and never-ending...
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Don’t Lose Money: Know Which Facebook Ad Type is Right for You
Have you ever looked at a restaurant menu written in a language you did not know? Confused much? You may get the same feeling the next time you peruse through the various Facebook ad types. Facebook...
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Explode Your Click-Through Rate with Google’s New Image Search
Looks like Google’s taking a page right out of Facebook’s “Internet of things” playbook. This past Wednesday, Hongyi Li, Big G’s Associate Product Manager, announced on the official Webmaster Central...
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